This man is looking directly at the audience giving the sense that he is sharing a glimpse of the lifestyle on offer if we bought Wella Shockwaves styling products. The body language of the man suggests the viewer could almost be stood beside the man as part of a social group.

The pack shot of the products are edited in to the advert at the bottom right hand side of the page, so as the reader turns the pages of a magazine the product is literally 'at their fingertips'.

The use of the sharp focus and orange lighting accentuates the definition of the mans hairstyle, showing the results the viewer could achieve if they bought the product. The red and orange tones create a soft and 'sexy' backdrop for the theme of the advert. There is extensive use of the colour red throughout the advert, which has connotations of love and passion.

The pool table relates to the slogan "Style. Attract. Play" and also the 'Play' button logo. Additionally. it relates to the idea of scoring from the slogan of the advert - however this too has sexual connotations.