My Target Audience

1. Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population.
2. Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles.

Questions for Survey Monkey

Ask 10 friends/family/students

Demographic Questions

1. Male/Female

2. Age

3. Occupation - student, school age, professional, skilled, manual, unemployed

4. Income - £0-£10k, £10k-£15k, £20k-£25k, £25k-£30k, £30>

Psychographic Questions

1. Name your favourite artist

2. How do you consume music? (radio, CDs, subscribe to an online provider i.e Spotify, live music)

3. What are your favourite brands?

4. How often do you read about music online? (once a week, once a month, every day, never)

5. How much would you pay for a weekly/monthly magazine?